A HOME FOR COMMUNITY
LAURABETH PETTIGREW STATE FARM
PROJECT: BRAND PROMO FILM TO WELCOME AND ENGAGE CLIENTS
Walk through the door of Laurabeth Pettigrew’s State Farm office in Smyrna, Georgia, and you’re met with more than insurance advice— you’re greeted by warmth, wagging tails, and a deeply rooted sense of community. The office’s open-door ethos, bright walls, and friendly faces made it clear: this wasn’t just a business— it was a local hub. We needed to capture that spirit on screen.
WHAT WE DID
We spent a morning with Laurabeth’s team, documenting the heartbeat of the office: from candid client moments to sunlit plant life and tail-wagging co-workers hoping for treats. Each frame radiated the team’s personality: inviting, energetic, and unmistakably authentic.
The final edit channels the punch and pacing of an ‘80s-style montage; bold, dynamic, and just a little nostalgic. Layered with quick cuts, upbeat transitions, and a surprise “Jake-From-State Farm” cameo, the film brings their brand to life with color and character.