YOU ARE TRASH.
The City of South Fulton wanted to send a bold, unforgettable message to those littering their streets
CITY OF SOUTH FULTON
PROJECT: A PSA addressing the growing litter problem in one of Georgia’s newly formed cities: the City of South Fulton
This campaign targeted the few bad apples contributing to the city’s growing litter problem. By collaborating with local police, volunteers, and everyday citizens, we produced a PSA that doesn’t sugarcoat the issue. Paired with the tagline— “Why trash our home? Be better.”— the spot calls out destructive behavior while inspiring pride and accountability in the community. The video was paired with a law warning fees for littering and even jail time.